Branding & Integrated Marketing
Overview: Since 1996, Newport Systems has been innovating web-based management systems for the transportation and intermodal industries. With its growing clients that include names such as Hapag-Lloyd, Hanjin Shipping, NYK Line, YTI and Zim, the organization was in need to rethink their existing brand performance.
Newport Systems engaged Varident to collaborate with them on the progression of their standard communications planning, which included a redesigned logo, an updated system of collateral, and a redesigned web site.
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