JPMorgan Chase & Co.: 100,000 Jobs Mission
Brand Logo Development
Overview: JPMorgan Chase & Co.’s 100,000 Jobs Mission is a coalition of more than 190 corporations that had originally committed to hire 100,000 military veterans. To date, the 100,000 Jobs Mission has hired over 200,000 veterans, with a new pledge to hire 300,000 veterans.
JPMorgan Chase & Co. engaged Varident to create the campaign brand logo that would represent the 100,000 Jobs Mission. The brand logo needed to proudly represent our military veterans, and the commitment to place these veterans where their valuable skills and experiences can be recognized and used. Practically, the brand logo needed to be designed to serve a wide range of media application.
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